Business cards have always been used extensively by businessmen for decades. And as such they remain a powerful tool that is utilized by most businesses around the world. However, in today’s digital era, do business cards still matter? The simple answer is yes! They can still be a tool to market and get your name out there – but not as much as they used to.
The traditional use of business cards has been as simple as providing contact information to potential customers and potential clients for a business. In addition, they are often used as an identification card for employees so they can gain access to secured areas of a business. And finally, they are often handed out to potential customers as a way to collect names and contact information for future marketing strategies or for customer appreciation events.
However, as mentioned earlier, it isn’t just business cards that are worth using an eye on. Even the smaller things we use every day can be turned into a marketing tool in your own right. If you’re running a business, then it’s really just a matter of The Advertorial time until you turn your grocery shopping list from the local grocery store into one you can give to a potential customer for a gift card. What if you don’t have a gift card to give? How about a coupon book? What if you’re working at home but you want to make sure your family knows where to go for dinner?
By using a combination of business cards, coupons and a contact information card you can gain a powerful tool for branding. This type of branding gives you the opportunity to give your current customers a little something that shows you appreciate them and helps you create a lasting impression. It also gives you a chance to remind potential customers of the name of your business, as well as your logo and address. This way, your customers know where to contact you if they need more information or want to purchase your products.
For example, many professional graphic artists work freelance. In order to make a living, they must have the ability to design logos and other graphics that catch the attention of their clients. In the past, these professionals would come up with their own brand. The logo would be the visual signature of their business, representing the company’s direction and what it offers. However, as more people started to become creative and designing for themselves, these businesses realized that a great way to get their logo on the side of a business card is to incorporate their contact information into a unique graphic that also includes their logo.
Today, many printers specialize in die-cutting. They can work with different types of paper, including glossy, matte, and business cards thicknesses. They can also cut different shapes into the paper, including rectangles, squares and ovals, which can give your logo a professional look.
Although it may seem like a simple detail, die-cutting business cards can help create brand recognition. If your logo is large and bold, you may want to look for larger business cards that can fit all of the design details onto one sheet of paper. Smaller business cards are often difficult to design, since there are only so many design details that can be included. By using a specialist to do your die cutting, you will not only ensure that your business cards have a professional look but will also ensure that your branding details stand out.
The next step in your marketing strategy is to create a first design step in your process. This can be a marketing strategy brainstorming session. Ask your clients, “What do you like about your current card?” Or, if you need some inspiration, flip through a recent magazine or newspaper article for some examples. When you ask for suggestions, make sure to include any new business card design ideas that came to mind during your research.
From this initial list of design ideas, you can select the best ones and work with your designer to develop a first draft. After you’ve used your designer to flesh out your ideas, you can go back into the draft to polish up your business card design. Most designers will let you do this with a few changes here and there, until you are satisfied with the overall results. You can send the completed business cards to the designer for the production.
Freelancers can benefit from a business card design process that allows them more freedom during the design process. As freelancers, you have little to lose in terms of cost. Instead of hiring designers for one project, you can have different designers working on different parts of the business cards at once. This frees up your time, allowing you to focus on other aspects of your business.